Master Your Reputation.
Shape the Narrative.
Influence with Impact
(and purpose).
In today’s high-stakes business landscape, your reputation isn’t just an asset—it’s your competitive edge. Whether you need to build credibility, navigate complex communications challenges, or enter new markets (hello, Japan!), I’ll help you craft a strategy that ensures you’re not just heard, but truly listened to.
I’m a seasoned corporate affairs and communications strategist with over 20 years of experience. I’ve worked with global brands, advised senior executives, and helped businesses transform their reputation from “good” to “unshakably brilliant.”
Think of me as your corporate affairs guru, strategic fixer, and chief reputation architect—all rolled into one.
My Services
Strategic Counsel
& Reputation Management
Your reputation is your currency. I help businesses and executives build, strengthen, and protect theirs through tailored communications strategies. Acting as your Corporate Affairs Advisor and Chief of Staff, I provide high-level strategic counsel, manage executive priorities, and ensure alignment across your business to keep your reputation ahead of the curve.
My Services
Executive Coaching, Profile Building
& Media Training
Your leaders should be more than spokespeople—they should be thought leaders and industry voices. I provide tailored media training, speaker coaching, and personal branding support to ensure executives communicate with confidence, clarity, and credibility across all platforms.
My Services
External Communications & Media Engagement
Forget reactive PR—this is about making an impact. I craft and execute media strategies, press releases, op-eds, and thought leadership that position your business and executives as trusted voices in your industry. With a strong network of media contacts, I help shape the conversation, not just join it.
My Services
Internal Communications & Colleague Engagement
Your team is your most important audience. I help businesses engage, align, and inspire their workforce with strategic internal communications, town halls, leadership updates, and engagement strategies that foster clarity, connection, and culture.
My Services
Public Affairs
& Government Engagement
Regulations and policies shape industries. I help businesses engage with policymakers, industry bodies, and government stakeholders to ensure their voice is heard and their interests are represented. Whether it’s advocacy, regulatory navigation, or industry relations, I make sure you’re at the right tables.
My Services
Crisis & Issues Management
Reputation takes years to build and moments to lose. I provide crisis preparation, rapid-response strategies, and reputation protection to help businesses navigate high-pressure situations with confidence, control, and credibility. When the unexpected happens, you’ll be ready.
My Services
Japan Market Entry & Cross-Cultural Strategy
Expanding into Japan? It’s a whole different ballgame. I’ll help you navigate the cultural nuances, media landscape, and business etiquette to ensure your entry into this complex market is seamless and strategic. From building brand presence to forging key relationships, I make doing business in Japan a success.
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Brands I’ve Worked With
I’ve partnered with some of the most respected brands across hospitality, travel, technology, and corporate sectors. My experience spans global organisations, fast-growing businesses, and industry leaders.
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Why work with me?
Strategic, Yet Hands-On
I don’t just advise; I execute. You deserve more than a consultant, you need a partner who gets under the hood of your business and gets things done.
Global Perspective, Local Insight
From Sydney, Tokyo, London, Bangkok and everywhere in between, I understand the intricacies of international business and local market dynamics.
Unparalleled Network
Media, government, industry leaders - you name it. I bring a powerhouse network that opens doors and unlocks opportunities.
Straight-Talking, Results-Driven
No jargon, no unnecessary fluff. Just sharp, effective strategies that move the needle where it matters.
AWARDS & BOARDS
Recognition matters - and I’ve been fortunate to receive industry accolades that highlight my expertise in corporate affairs and communications.
Board Experience
- Vice President of the Accommodation Australia Public Affairs & Communications Committee from 2021 to 2024
- Member of the Wild Australian Sanctuaries from 2022 to 2024..
- Member of the IHG Diversity & Inclusion Council from 2018-2024
- Founder and Co-Lead of Out & Open Australasia & Pacific, IHG’s LGBTQ+ ERG
- Found & Co-Lead of Amadeus Proud, Amadeus' LGBTQ+ ERG
Award Recognition
- APACD Communications Team of the Year (2016)
- The Travel Awards Hotel Group of the Year (2018 & 2019)
- Finder Awards Green Hotel Chain of the Year (2020)
- HM Awards Communications Associate of the Year (2021)
